The thing your business tracks that no CRM has heard of.
A kennel roster, a fleet log, an equipment register, a case register, a plot map. Define the object and the fields, and get a table, a form, a detail view, saved views and its own Lane tools.
What it does
Fields, a table, a create form, a record page and the same views and filters the built-in objects have. Not a custom field bolted onto contacts.
Relate a custom object to contacts, deals, appointments or another custom object, so it participates in the system rather than sitting beside it.
Each custom object gets its own tools, so the AI can search and update it the way it does everything else.
Custom records can trigger workflows and be acted on by them, same as anything built in.
Explain what you need to track and Lane proposes the object and its fields for you to approve.
What it replaces
One system, one bill, one place your data lives.